DMF, a modular lighting manufacturer serving the technology integration channel, announced on Oct. 20, 2026, that Marcus Lovely has joined the company as Senior Sales Manager, NY Metro. In the role, Lovely is to drive sales growth for DMF across the New York City metropolitan area and the wider Northeast market.
According to the Carson, California-based company, Lovely will work with integrators, lighting designers, architects and builders throughout the region, and will support DMF dealers on luxury residential projects from specification through commissioning. He is also expected to serve as an advocate for the company's modular platform, which DMF describes as offering precise color rendering, smooth flicker-free dimming and the flexibility to adapt as a client's design vision evolves.
Lovely joins DMF after more than 12 years at Unlimited Integration, a multi-city luxury technology firm headquartered in Houston, where he most recently served as Vice President of Sales. There he led sales strategy across ultra-high-end residential markets and oversaw design-driven integrations spanning architectural lighting, lighting control, pro audio and infrastructure design, from concept through execution. He previously held the company's Chief Technology Officer post.
Under Lovely's leadership, Unlimited Integration earned elite dealer status from leading high-end lighting and control manufacturers every year since 2018 and was featured in national marketing and internal training content for its expertise in client experience and system design. He is also co-founder, with his wife, of DUO Coffee & Pilates, a Houston wellness and hospitality brand launched in 2021 whose studio concept combines high-end audio, lighting and experience design.
“Marcus brings a rare combination of deep technical expertise and long-standing relationships across the luxury integration channel,” said Bryan Biga, Vice President of Residential Sales at DMF, adding that the company is confident Lovely's reputation in the New York and Northeast market will translate into momentum for dealer partners.
Lovely said he was joining DMF at a pivotal time for the brand, describing its design-forward approach and its reputation for quality and dealer support as closely aligned with how he has approached partnerships with integrators and designers, and said he looked forward to bringing that to the New York metro market.