Commercial Equipment & Machinery

Diversified Foodservice Supply Taps Chris Cassidy as COO

The former ConData and Mojix chief executive takes charge of distribution, customer service and back-office operations at the foodservice equipment supplier.

Sora MiyaharaOctober 22, 20265 min read9 views
An editorial illustration of a foodservice equipment distribution warehouse with shelving, a conveyor line and a forklift, reflecting the operations the new COO will oversee.

Diversified Foodservice Supply has hired Chris Cassidy as chief operating officer, the company said in a release. Cassidy brings more than 25 years of executive leadership experience across global supply chain management, logistics technology and operations.

He most recently served as president and chief executive of ConData, a global freight audit and analytics firm. Before that, he was chief executive of Mojix, a supply chain software company, where he led the business through its merger with Seagull Software. His career also includes time at GSK, UPS and Trax Technologies.

Operating scope

As COO, Cassidy will oversee DFS's distribution, customer service, project management office, human resources and marketing operations. The company said his focus will be on driving accountability, strengthening operational execution and aligning operating capabilities with commercial priorities to better serve customers.

"Chris brings extensive operational expertise, technology experience, and a proven track record of leading and growing organizations," said Lev Peker, chief executive of DFS, in the release. "His background in global logistics and supply chain management will be instrumental as we strengthen our distribution capabilities, improve service for our customers, and position DFS for long-term growth."

DFS's brand portfolio includes AllPoints, TundraFMP, KNG, HoodFilters.com, Gaskets Unlimited and Espresso Parts.