Rancho Cucamonga, California-based Dunlop Tires North America (DTNA), a subsidiary of Sumitomo Rubber Industries, Ltd., has appointed Robert Liu as assistant vice president of product management. The company said Liu brings more than 30 years of experience in the tire and automotive industries and will help guide the Dunlop and Falken brands into their next phase of product innovation and growth.
Liu began his career as a simulation engineer at General Motors before spending 27 years at Continental Tire. During that tenure, he worked in product research and development, sales and product management. He also spent five years in Shanghai as an expatriate, leading product management and R&D for the Asia-Pacific region. Most recently, he led R&D for the American region, with a focus on replacement passenger light-truck (PLT) tires.
In the new role, Liu will spearhead product development and oversee PLT and truck and bus radial (TBR) products with the product management team. DTNA said the aim is to provide the market with compelling solutions.
Ken Hsu, DTNA's vice president of marketing, said the company was excited to welcome Liu. He said Liu's extensive experience and proven leadership in the tire industry aligned with DTNA's innovation and growth goals, and that his insights were expected to benefit product strategies going forward.