FORREC, an experience design specialist, has marked the launch of Vila da Galinha Pintadinha, a new 3,000-square-metre themed land at Beto Carrero World in Brazil. The area is described as an immersive destination for young children and their families, centred on the popular Brazilian character Galinha Pintadinha, known in English as "Lottie Dottie Chicken," and represents a major addition to the park's family offering.
Aimed at the park's youngest visitors
The land is a dedicated destination for the park's early-childhood audiences, bringing together attractions, live entertainment, storytelling and themed environments in a single immersive setting. Cohesive theming is intended to translate the familiar visual language and storytelling of the character into a place where visitors of all ages can explore, play and spend time.
Design and delivery partners
The project was developed in collaboration with brand partner Bromelia Produções, and its opening on 26 September coincides with Galinha Pintadinha's 20th anniversary. FORREC worked closely with Beto Carrero World and Bromelia Produções throughout, contributing expertise in experience design, planning and multidisciplinary design.
FORREC led programming and master planning for the land and also contributed to the creative development of its narrative across the built environment, rides and attractions. According to the company, it established the development's physical and experiential framework through concept and schematic designs spanning architecture, interiors, landscape architecture, signage, creative design and show set design.
Peter Marshall, creative director at FORREC, said the project illustrates the benefits of involving a multidisciplinary design team and a world-class park operator from the earliest stages of a project. He added that each discipline was engaged in the storytelling process, using its design skills to create a purpose-built environment that is playful and engaging and designed around the needs of young children and their families.
Attractions and entertainment
The land includes a range of experiences: live entertainment at a central barn stage, character encounters, themed environments, recreation areas, a retail location and food and beverage options. A flying round ride, the Galinheiro das Divas, manufactured by Zamperla Group, adds a further layer of interactive entertainment.
Award-winning production company Hasbas led the project's entertainment and show development, with oversight of the shows, the show area and music production handled by creative directors Sylvia Hase and Steve Bass. FORREC says the result is a coherent, immersive space in which architecture, landscape, interiors, graphics, rides, visual storytelling and live entertainment combine to serve Beto Carrero World's youngest visitors.
Marshall said it was remarkable to see the design come to life so vividly and with such care, noting that the team had immersed itself deeply in the intellectual property and the design process, including planning, illustrating, modelling and repeated virtual walkthroughs. He observed that it is uncommon for a team to participate from concept through to construction, and rarer still for the finished result to exceed expectations, and congratulated the whole team.
The Vila da Galinha Pintadinha development forms part of Beto Carrero World's continued expansion and investment in new visitor experiences. FORREC added that its art director, Uri Grinbaum, recently shared insights into how storytelling is evolving from something audiences watch into something they can enter, influence and share.