Hankook Tire & Technology will serve as the official tire partner and exclusive racing tire supplier for the major series operated by Racing America, a U.S.-based motorsports company, under a five-year partnership that runs from 2027 through 2031.
The agreement was signed at Hankook Tire's plant in Tennessee. Under its terms, the company will exclusively supply racing tires to the major Racing America series and collaborate on technical and engineering support, trackside services and joint marketing initiatives.
Hankook will begin supporting Trans Am, a leading U.S. road racing series, and International GT, a premium sports car racing series, and will renew its partnerships with the series on Racing America's Formula ladder, which it has supported since 2019.
Established in 1966, Trans Am is a historic series with nearly six decades of competition featuring muscle cars, while International GT showcases premium sports cars and the Formula ladder is focused on developing the next generation of formula drivers.
Through the partnership, Hankook plans to showcase the racing tire technology of its global brand across the North American motorsports scene and to further strengthen its position as a premium brand. It says it will expand engagement with local fans through exclusive racing tire supply, technical and trackside support, and a range of marketing activities including event branding, digital and broadcast exposure, and social media.
Hankook Tire supplies racing tires and supports racing teams at more than 70 motorsports events worldwide, including the FIA World Rally Championship (WRC) organized by the Fédération Internationale de l'Automobile (FIA). In North America, it is also expanding its premium brand presence through partnerships with major events, such as the off-road racing event King of the Hammers.