Konami Cross Media NY has entered a licensing agreement with Intimo to bring a range of Yu-Gi-Oh!-branded merchandise to the United States market.
The deal was announced by Jennifer Coleman, Senior Vice President of Licensing and Marketing at Konami Cross Media NY. Under the agreement, Intimo plans to develop sleepwear, accessories, and home goods inspired by the Yu-Gi-Oh! franchise, with the collection expected to launch in time for the upcoming holiday season.
An established player in licensed merchandise
Intimo is a privately held apparel and accessories company that specializes in licensed merchandise. Its product range includes sleepwear, loungewear, blankets, backpacks, and lunch bags, and the company has previously collaborated with Paramount, Warner Bros., Hasbro, and Universal.
Coleman said Intimo holds a strong position in the children's market and is actively broadening its portfolio to include evergreen anime properties. She called Yu-Gi-Oh! the clear choice for that expansion and said the two teams are preparing a full product line that includes comfortable pajamas, blankets, backpacks, cold-weather gear, and lunch boxes.
Sarah Daitzman, Senior Vice President of Sales, Licensing & Merchandising at Intimo, said partnering with a globally recognized franchise such as Yu-Gi-Oh! adds both excitement and quality to the company's growing anime portfolio. She said Intimo is committed to featuring fans' favorite characters while maintaining the standards the company is known for.
The announcement did not include financial terms. Media inquiries are directed to Jeff Pryor at the contact provided in the announcement.