Gifts & Crafts

John Jones Steps Down as Bira President as Karen Forret Takes Over

Jones completes two years leading the British Independent Retailers Association, with Wilkies' Karen Forret elected at the group's AGM.

Freya KowalskiNovember 10, 20265 min read0 views
Two abstract figures exchange a baton in front of a row of stylised independent shopfronts, illustrating a leadership handover at a retailers' association.

John Jones, managing partner of Hereford retailer Philip Morris & Son, has stepped down as president of the British Independent Retailers Association (Bira) after completing his two-year term. Karen Forret, managing director and owner of Scottish independent multiple retailer Wilkies, took over the role at Bira's AGM this month.

Jones said it had been a great honour to serve as president and noted that the past two years had been challenging for independent retailers. He stressed the importance of Bira in helping independent retailers achieve collectively what they cannot achieve individually.

He named the launch of the Bira Forum as his proudest achievement. The Forum gives members a space to discuss issues, share challenges and access advice.

Despite the pressures facing the independent retail sector, Jones said he remained optimistic about the future of the high street. People value the sense of place and community the high street provides, he said, as well as the knowledge and service an independent retailer offers. He added that genuine business rates reform and an overhaul of planning rules were needed to help the high street thrive.

Jones also emphasised the need to adapt. Philip Morris & Son is 180 years old, he noted, but the business as it stands today in no way resembles the one it originally was, and evolving is the key to surviving and thriving.

Bira chief executive Andrew Goodacre thanked Jones for his contribution, praising his leadership during a tough period for independent retail and describing the Forum as a lasting part of his legacy. Jones will remain involved with Bira as Forret takes on the presidency.