Stationery Icons, the 304-page premium illustrated hardback by Christopher Leonard-Morgan, has launched its first Christmas campaign, positioning the book as a distinctive gift for stationery enthusiasts, collectors and design lovers. The campaign runs through to Christmas.
The book celebrates 100 stationery brands together with the personalities and stories behind them. Its Christmas push pairs advertising on StationeryNews.net and PGBuzz.net with promotional activity on Instagram and LinkedIn, built around the same brands and characters. The announcement describes the campaign as celebrating the brands, people and stories that make stationery such an enduring fascination.
Sales at two London events came first
The campaign follows encouraging sales at two recent London events. Open House at Stationers' Hall took place on 20 September, and the London Pen Show ran in Hammersmith on 10–11 October. According to the announcement, both events underlined the book's appeal as a present, with customers buying copies not only for themselves but for friends, family and fellow stationery enthusiasts.
Christopher Leonard-Morgan, the author, said the most encouraging signal was how many buyers saw the book as a present for someone else. Everyone knows someone who keeps a favourite fountain pen, treasures a particular notebook or simply cannot resist a stationery shop, he said, and the book gathers the stories behind the brands those readers already love into something they can enjoy and return to over the years. The campaign's gift-led framing follows that pattern.
Featured brands invited to take part
The campaign invites the 100 featured brands to mark their inclusion through their own social media channels and customer communications. The stated intent is to extend awareness of the book among stationery enthusiasts around the world, so promotion travels through the featured brands' own audiences as well as through the campaign's advertising and social activity. Because the brands promote the book themselves, the message reaches readers through channels the publisher does not own.
Publisher on the book's breadth
Richard Webb, publisher at Narrative Media, said stationery inspires a remarkable degree of affection and loyalty. He described the breadth of stories as what makes the book particularly special, spanning six centuries of ingenuity, entrepreneurship and design, and said the publisher was pleased to give featured brands an opportunity to share their own stories with customers and followers, building on the wider interest generated by the campaign.
Format and first edition
Stationery Icons runs to 304 illustrated hardback pages and is built around 100 brands. The first edition has an initial print run of just 1,000 copies and is priced at £80. Copies can be ordered directly from the book's official website.