Stone Marketing has added the Japanese stationery brand Anterique to its portfolio, extending the distributor's range with a line of slim, vintage-inspired pens.
Brand background
Anterique was founded in Tokyo in 2019 and combines mid-century design influences with Japanese manufacturing. Its pens are characterised by muted colours, clean lines and subtle detailing. They use an oil-blended ink that is designed to deliver a smooth writing experience.
Portfolio expansion
Hayley Ripley, head of marketing at Stone Marketing, said the company was excited to welcome Anterique to its family. She said the brand sits comfortably alongside its other Japanese stationery lines and that interest in Japanese stationery continues to grow. According to Ripley, the name is a mix of “antique” and “technique”, which she said sums up the product: a classic, slim pen offered in a broad range of colours.
The addition strengthens Stone Marketing's Japanese stationery offering, which also includes Greeting Life Inc, Iwako, MD Product, Midori, mt masking tape, New Retro, Tombow, Traveler's Company and Yup. Anterique joins a line-up that Stone Marketing has built around Japanese stationery. The distributor cited the growing love for Japanese stationery as part of the reasoning behind the addition.